About

Dumb Drop is about counterculture, anti-propagandism, and contempt toward the pseudo-righteous and elitists. (Basically, we hate the bull turd)

     Dumb Drop was founded and is solely run by me, Jeric Rodriguez—a graphic designer based in Dubai, UAE. The brand is a brainchild of a combination of a personal fondness for military history and the post-apocalyptic genre in today's pop culture. The brand may be inspired by such grim influences, but it does not in any way advocate war, violence, or any of the sort (especially the indiscriminate massive aerial bombings of the past and the "precision" drone strikes of today, hence the brand's name). Dumb Drop is created only as a way to express these unfortunate interests and influences in a satirical fashion—into a soft, innocent, snug, and a hundred percent cotton, wearable art form.

     The vision for this brand may seem like a hippie's wet dream and cliché to some of you, but what the hell: Not only do I aim for this brand to spread the t-shirt subculture in this part of the world, I also want to reach out and help aspiring local artists, t-shirt enthusiasts, and entrepreneurs alike—who share the same passion toward the apparel industry—make it into the market, via this brand or theirs. I dream of people, clothing brands, talents—especially the independent and the under appreciated—getting together and just sharing similar ideas, collaborating, helping each other out, and mixing the culture into something unique and beautiful non-pretentious and practical.

     I don't know how that will turn out, but I sure hell want to find out. And I believe Dumb Drop will be my medium to getting there.

—Jeric Rodriguez 
Your friendly neighborhood graphic designer